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Facebook

$800monthly
  • 9 Social Posts/Month
  • 4 Custom Images/Month
  • 2 Ad Campaigns
  • 1 Blog Posts/Month

Twitter

$900monthly
  • 15 Social Posts/Month
  • 5 Custom Images/Month
  • 4 Ad Campaigns
  • 2 Blog Posts/Month

Facebook & Twitter

$1500monthly
  • 30 Social Posts/Month
  • 8 Custom Images/Month
  • 3 Ad Campaigns
  • 2 Blog Posts/Month

Our News

Why is Instagram the best Social Platform for engagement

By |September 22nd, 2018|Categories: Social Platform|

Instagram is on its way to become the top social platform for engaging people and attracting customers towards your way. People nowadays use Instagram compared to all the other apps out there. Facebook is used really less today. Snapchat takes a lot of memory. How about the both of them together? You get Instagram. It has the content quality of Facebook and the filters of Snapchat. It is undoubtedly the best place to market your business. It has more than 500 million active users. It is the second more popular social media network behind Facebook and is on its way to beat it too. Why is it so? Why is the best place to market? Here is why:

 

Mobile Functionality

As mentioned earlier, Instagram is convenient to use. It is a mobile exclusive platform and unlike Facebook and Snapchat, it does not take much memory as well. It is very convenient to use on your phone. With it, you can edit images on the go and post it then and there. That makes it an in-the-moment experience, which naturally attracts more people. It is a very simple app to use with a very simple UI and the lovable “infinite scroll” option of the new content.

mobile

 

Visual nature

Human beings always prefer to do things by looking at them. They always need some sort of a visual aid, which is why visual marketing has become so popular in recent years. Humans prefer to gather and interpret information through sight. The great thing about Instagram is that it appeals to that visual nature. The entire newsfeed of Instagram is occupied by the horizontal span of images, and all of them are reduced to the same square format. It provides a certain level of formality to the experience.

 

Novelty

Instagram is also a departure from the usual social media apps like Facebook, Twitter, and LinkedIn, mostly because of its simple nature and the simplicity to use. It has done an amazing job of attracting younger audiences. The majority of the users of Instagram are under age 30 and has done an amazing job retaining the energy of it, which most social media brands tend to lose over the years.

 

Function

Instagram is like the perfect social media network. It has the openness of Twitter as it offers publicly available posts, but at the same time has greater control over spam and reasonably tight personal networks. It is not limited just to one social domain. For example, LinkedIn is used for professional networking. Instagram is approachable to a wide number of people. This way Instagram maximizes its potential user base and naturally encourages people to interact more.

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Ways to promote your business in Facebook

By |September 16th, 2018|Categories: Facebook Marketing|

In today’s world, one of the best places to promote your business is social media, especially Facebook because of its powerful advertisement options. Facebook has many tools that small businesses can and should use. One way to engage customers and to grow your business is a solid Facebook presence. Some of the best and easy ways to make Facebook work for you are:

 

Creating a Business Page

Many people have the tendency to promote their business from their personal profile. It is about time that you realise that it is a bad idea. Promoting your business from your personal profile is not going to cut it. The difference between a personal profile and a business page is that people will not “friend” you. Instead, they will like your page and follow you. Make sure that you add as much information as possible about your business in the page. Include factors like products, business hours, contact information, etc. Also, it is important to let customers know how your business looks. So add profile and cover photos of your business is about.

 

Post Regularly

business Page

If there is something that people hate as much as slow internet, or maybe a bit less, it is an empty timeline. People will find it pointless to follow your page if you don’t post anything at all. You need to keep updating people about your business by putting up posts on your wall and you need to do it regularly. Fundera, says that you should post as frequently as you can and at a minimum, once per day. Don’t blindly follow this and post some random content just to fulfil this criteria. Make sure that you post quality content, for instance, some behind-the-scene information and photos of your employees. This also increases the trust of the customers towards you as this shows transparency and quality.

 

Promote your page

Creating and posting great content is not of any help if no one sees it. Facebook provides a number of ways to build a following for your business. When you first create your page, you should send invites through Facebook to your current customers. Put a link in your facebook page in your email signature and on your business cards. Also offer special deals to customers connected through Facebook, like offering them a 5% discount for those who like your page. It is easier to promote with an impressive URL as well.

 

Engage your followers

A new algorithm introduced in Facebook helps promote posts and pages that create engagement. Before posting anything, you should think about how this will affect your business and if it will make a difference in the conversations of people. You should interact with your customers regularly so that they can know what your business is actually about. Be social. It is a social networking site.

 

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3 Ways Snapchat Can Help Grow Your Business

By |September 10th, 2018|Categories: Snapchat|

Snapchat works great for localized campaigns and telling compelling, interactive stories. It has a younger crowd. 71% of Snapchat users are under the age of 34, and in the US alone, 60% of Snapchat’s monthly users are between 13-24 years old. It is a novel marketing channel especially for marketers intent on reaching a millennial audience. Ways in which Snapchat can help you are:

 

Promote a local store with Geofilters

If you have a local store or an event, for instance, a concert or a store opening, Geofilters offer a way to interact with a hyper-local audience. What is the Geofilter? It is a feature that allows marketers to create a Snapchat filter that is offered to all users with a certain area for a specific period of time. There are two types of Geofilters: Community and on-demand. Community Geofilters are free to use and used to promote and celebrate a public location. These filters always take a considerable amount of time to get approved. Community Geofilters take up to 6 days to get approved. On the other hand, On-Demand Geofilters are for businesses are used to create a specific filter for an event, business or specific location. Brands have to pay for thee Geofilters.

 

Build awareness for a nonprofit

Nonprofit-Marketing-Ideas

Snapchat can help nonprofits connect with their donors and build awareness. It works especially when the nonprofit is trying to attract young people, the main audience of Snapchat. The purpose of a nonprofit is to fight for something. One of the many ways to promote your organization is to upload stories. Don’t hesitate to showcase the cause of your organization. The people have to know what you are doing and when you do, you need to make sure that it touches people’s emotions. Stories help you to build an excitement around the crowd for your event. Another way is to create a Snapcode. It is a mandatory thing to do for an account. A user can simply scan the code and follow the account. It is a good way to increase the number of your followers.

 

Use Snapchat Ads

You can make your company extremely popular withh customers by using Snapchat Ads. It helps you increase the number of your audience. What are Snap Ads? They are 10-second vertical video ads that appear between Stories. With Snap Ads, you can deliver your message to a broader audience. You can use them to create a piece of content, a product or a mobile app. Snap Ads have a swipe-up rate 5x higher than the average click-through rate on other social media platforms. That makes it a great way to promote your brand. You must spend $3,000 per month for your Ad to be accepted by Snapchat. According to Adweek, the CPM of Snap Ads is around $50, which is similar to a TV commercial.

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3 Best Social Media Marketing Campaigns of 2018

By |September 8th, 2018|Categories: Marketing Campaigns|

A survey taken in 2017 found out that the average person spent around 135 minutes scrolling through social media every day. That is more than two hours of pure scrolling every day. Brands that do not market themselves through social media are seriously missing out on some money. For those who do not know what Social Media Marketing is, these are techniques that target social networks and applications to spread brand awareness or promote a particular product. Some of the best campaigns of 2018 are:

KFC’s 11 Herbs and Spices

Many people are familiar with KFC. Those who are familiar with KFC will also be familiar with the fact that they had all scratched their heads at one point of time trying figure out the colonel’s recipe. It was a talking point for years and was a mystery unsolved. What many did not realize was that it wasn’t a mystery at all. In late 2017, KFC’s twitter account started following 11 people. 5 of the original Spice Girls and 6 guys named Herb. This was seen as a very vague stunt and people couldn’t figure out why KFC did so. Only after a while, people started realizing that KFC just put out its secret recipe to the world in a very subtle manner. A twitter user figured out that this actually meant that KFC used 11 Herbs and Spices in its recipe. This was a very smart move by the company and was deemed to be one of the best Social Media Marketing campaigns.

 

Spotify’s New Year’s Resolution Campaign

Spotify

Spotify, in 2018, did something very new and weird in during New Years. They focused on New Year goals based on data they grabbed from user playlists and streaming habits. They printed this data in a storytelling format and pasted them up on billboards around the country. The company said that it wanted the digital community to feel connected in some way and this allowed them to do so. It worked because they bridged the gap between online and digital to give a worldwide brand a more local feel.

 

Kellogg’s Eggo Campaign

The Eggos became a worldwide phenomenon once again when a character from the TV Series “Stranger Things” professed her love for it. The whole world could relate to a kid having an Eggo. Kellogg’s found this as the perfect opportunity to promote their waffles. Thanks to a fantastic social team, Eggos saw a roaring comeback. It was a hype that quickly went around the world with the #Stranger Things hashtag dominating the internet. People were sharing GIFs and images of the character Eleven having her favorite snack and it garnered up views. Their campaign worked because Eggos were quick to grab the opportunity to promote their product.

 

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